Outdoor Advertising

July 30, 2015

Outdoor advertising in India is in vogue. It is the most raging practice these days, thanks to the vote-garnering strategy and horse race between various political biggies like Narendra Modi, Rahul Gandhi for the upcoming elections. Such a rage means a brisk business for advertising agencies in India. The hoardings at various outdoor locations to catch the eyes of public have been rented out for the election season and have helped the ad agencies to mint money out of politicians’ pockets.
The ad agencies in India are large in number and these are indulged in launching advertising campaigns through vast available outdoor media. As found by various researches Outdoor Advertising in Delhi or in Mumbai contribute a major share to overall revenue of the respective cities. From a small remote area to a big metropolitan city, ads through outdoor media are a usual sight and indeed one of the most effective tools for advertising.
Adding to the charm of outdoor advertising is the digital twist which enables the ad agencies to change, modify the timings of various ads to be depicted at the hoarding screen. This has led to an evolution in the advertising industry where there is limitless scope of innovation along with challenges of being creative as well as cost effective and of stealing attention of their customers in this ever – rushing world of busy professionals.
Advertising agencies in Delhi have mechanized various innovative ways to promote various national and international brands. These media formats include outdoor advertising on billboards (digital as well as traditional), lamp posts, wall graffiti, transit ads, hoardings, kiosks (conventional and electronic),etc. As already mentioned the introduction of digitization has helped in hassle – free campaigning and promotions of various brands. This has helped Delhi for being the favorite market to launch new campaigns.
Coming on to the ad agencies in Mumbai, these are a step ahead in promoting brands by taking advantage of the well knit public transportation system and using the basic media like buses, trains and bus shelters for launching various campaigns. All in all there have been similar advances in this region advertising technologies due to the advent of technology in this field, which have been well en-cashed by these agencies.
This can be very obviously seen that the brisk business being offered by the existing circumstances is here to stay but the evolving nature of today’s customer will prove to be the point of differences and competition for various ad agencies, especially the ones in metro cities. Even the remotely situated consumers are undergoing a rapid development process which will help both the consumers and the agencies dynamic tasks of discovering new methodologies to enhance their productivity and efficiency simultaneously by maintaining and increasing their customer base.

What Is A Credit Card Merchant Account?

November 30, 2015

Entering the domain of online business can be quite a tough task as well as a huge business leap. This fact is true especially for those who aren’t well versed with the concepts of the online web world. The world of Internet is vast and one can get easily lost, if not acquainted with the right way.
People, entering the online business domain, have tried and tested different methods for booming the progress of their online business and to make maximum money out of them. Though, initially it might prove extremely difficult, but if the correct tools are selected and put in the right place, you might just end up becoming an online mogul. Now, that is something every online merchant is looking for these days!
One of the things which need to be understood well while carrying out online business activities is having an efficient credit card merchant account. Though, it might seem a mouthful at the first instance, understanding a credit card merchant account is quite easy. There are a large number of financial institutions which offer the credit card merchant account services, thereby reducing a lot of burden at your end. This might save a lot of your crucial time, which you can spend in other productive business activities.
A merchant account basically enables your business to accept the payments made by your customers through plastic cash. Such an account is viable for both; the online businesses as well as other businesses, which deem to accept CC payments. These account services, by allowing a business to accept the CC payment, increases both the profit margins as well as the customer base of the business significantly.
In today’s global world, where most of the customers prefer to make payments through credit cards only rather than resorting to cash payments, owning a merchant account has emerged as an absolute business necessity. Not only does it renders the shopping experience more convenience for the customers, but also boosts their spending power, which is directly linked to the revenue generation of the business unit.
When finalizing on the credit card merchant account services provider for your business, make sure you carry out proper research. Though, the process might be tedious but it is extremely important for the safety as well as the success of your business.
Every service provider comes with its own distinctive terms and services, and thus it becomes important to judge who is most suitable for your business. Once you have your account approved, you can instantly start accepting credit card payments, and the amount of which will be credited into your merchant account directly.

Why The Automotive Sector Can Still Benefit From Outdoor Advertising

August 30, 2015

From the very beginning, the motor car and outdoor advertising have been very closely connected. Indeed the development of modern Out Of Home advertising mirrors that of the automobile itself.

As the automobile became the predominant form of road transport, OOH advertising steadily evolved to meet the needs of a growing and increasingly sophisticated motoring audience. The construction of hundreds of miles of A-roads and later motorways provided unprecedented opportunities for automobile advertisers to reach out to thousands of drivers and passengers all over the country through large-scale billboard advertising.

Building brands

Car manufacturers were quick to recognise the importance of OOH advertising which was uniquely situated to reach out to their target audience. Early on in the 20th century, billboard advertising began to be extensively used for the purpose of brand building by automobile advertisers.

Despite the development of radio, television and more recently even internet advertising, OOH advertising remains as popular as ever with car manufacturers looking to build a brand or increase awareness. The abundance of billboards and poster advertising still to be found along most of Britain’s major roads proves that this simple but effective form of automotive advertising has endured the test of time.

Modern automotive advertising

Just like the automobile industry which has been evolving since the introduction of Ford’s Model-T, OOH advertising has experienced constant innovation with changes in the materials being used, as well as technology developments such as digital screens. Automotive advertising has been quick to embrace these developments.
Nissan chose digital OOH advertising to generate awareness of the distinctive new limited edition Nissan Juke Kuro, a departure from other models in its class. The Urban Adventurers theme was selected to convey a constant brand message to the target market of brave, dynamic and adventurous men. It emphasised the ‘cross over’ nature of the vehicle – both a smart business and a sporty leisure car.

Nissan ran a 14 day campaign on blowUP Media’s high quality Super Motion digital screen in a busy central city area of Birmingham. The interest generated by this campaign contributed to what turned out to be Nissan’s most successful launch ever.

A growing number of automotive brands are starting to integrate OOH advertising into their wider press, TV and social media campaigns to reinforce the marketing message and increase campaign awareness to unprecedented levels. VW ran a three-stage campaign in 33 countries to introduce the VW Golf VII, combining poster advertising with online promotion and TV adverts. Great focus was put on online aspects and interactivity from the start of the campaign. A website was used to instigate lively discussions about the Golf Vll on social networks such as Facebook, Twitter and Google+